3rd party

[whitemok]

i tried to look at the old posts. my company ask me to pursue a seo for our website.I don't know what i should do so should i get a 3rd party or optimize it myself.
Basically, we need to improve our ranking..
http://www.hottunaint.com

[webmaster]

What keywords do you want to rank good with?

[whitemok]

hot tuna is highest key word.
here is my meta's:
<meta name="keywords" content="hot tuna, hot tuna apparel, cody graham, cody, graham, shea, lopez, shea lopez, bron, heussenstamm, bron heussenstamm, surf brand, surf clothing, micah lester, toby atkins, tim bernardy, elle, elle mcpherson, mcpherson, hot tuna coast pro, piranha, surf clothing,bikini,surfers,alain mazer,fashion">
<meta name="description" content="Hot Tuna int com- The Official Website of the Surf apparel Hot Tuna!">

[jberry]

This is a good PDF about optimization and seo scroll down to you get to the section it isn't to far down but i think it will help http://acc.shoreconnection.com/jberry/Need-To-Know.pdf