Find out the dimensions of the shape you have drawn on top of it. Then figure out the percentage it needs to be scaled to make it 100mm wide. Then select the raster image and the shape you have drawn and scale them both together at the determined percentage.
I have found Scaletron! invaluable for helping me figure out scale percentages. You can download it for free here:
http://www.rocketjam.com/scaletron.html