basic illustrator text box question

i'm new to illustrator and what i want to do is to put the first word of a text box in a bigger font as the do in magazine articles at the beggining. I know how to do this using more than one text box, however as this being pretty basic i suppose there must be a one (or maybe even two) step action to do it...

thanks,
chico

highlight just that word and go up in text size as many points as you want in the character box